Ajoto - an abbreviation of the words ‘A Journey To..’ - are small design studio based in Manchester.
Their flagship product is The Pen. Available in a select range of finishes, The Pen is a beautifully minimal rollerball, machined from a solid block of metal and consisting of only five parts. Ajoto’s objective was to create the perfect pen: the weight, balance and craftsmanship of the end product all contribute to convincing us that they may have done so (along with admiring articles from the Telegraph, Minimally Minimal and many more).
Ajoto also produce an Italian leather pen pouch and ink refills as accessories to the pen, along with a simple leather credit card wallet. Their ink refills are based on the Schmidt P8127, which is seen by many as the finest rollerball cartridge on the market.
While the core Ajoto team consists of just founder Chris Holden and designer Brittany Wilson, one of the most interesting aspects of the studio is their wider pool of manufacturers, suppliers and collaborators who they work with on a one-to-one basis. Their obsession with process and quality has allowed the studio to build close relationships with colleagues in a number of industries, and has given them unrivalled access to each individual stage within their manufacturing chain.
The quality of craftsmanship throughout their products proves how successful this way of working can be, and it has also allowed Ajoto to go a step further than their competitors in terms of packaging. At Instrmnt we often talk about creating a positive experience for the customer, particularly at the unboxing stage. Ajoto have set a precedent in this regard. We thoroughly recommend you purchase one of their pens to appreciate it for yourself...