Ouur is a collection of seasonal apparel and homewares with a focus on simplicity and utility. The emphasis is on creating classic silhouettes with neutral colour palates to create wardrobe staples that can be worn year after year.
Conceived by the same team behind Kinfolk, a “slow lifestyle magazine” that “explores ways for readers to simplify their lives and cultivate community.” It has developed into arguably one of the most important contemporary magazines available today, with strong aesthetic ideals.
These aesthetic considerations often documented by the publication can be seen to translate into their new clothing line. For their latest shoot they enlisted the help of London based production company We Are Up, and model Lizzy Rankin, both whom we know well from our latest campaign.
Here is a little information about their A/W 15 collection:
“Each season, we strive to create pieces that will be appreciated and worn year after year: We do this through the use of comfortable materials, high-quality construction and a focus on understated styles. For this season, we also drew inspiration from the Central Andes—the high elevation and dramatic mountains led us to design warm chunky knits, oversize coats, textured patterns and fibres unique to the region.”