Toogood is a London based unisex fashion studio ran by sisters Faye and Erica Toogood. Debuting at Paris Fashion Week in September 2013 with a collection of eight workwear inspired coats. Each garment is named and cut according to the craft of specific tradespeople, from beekeepers to plumbers, curators to mechanics. Working with a manifesto that celebrates craftsmanship and provenance, each piece is adorned with a label that acknowledges each of the artisans involved in the piece as well as space for the new owners name, encouraging connection with the chain of creation.
Further collections have explored fabric and shape, continuing to play with new visions of familiar workwear. Digital prints, waxed cottons, Japanese indigo dyed linens, silks and more are all present.
The Toogood sisters grew up in rural England, playing with old Singer sewing machines and pieces collected from the woods around their home. Erica has worked with a number of London fashion designers as a pattern-cutter, created costumes for the theatre and worked on bespoke pieces for private clients. Faye set up Studio Toogood, a multidisciplinary practice that has worked with Comme des Garçons, Hermès and Kenzo. Toogood is instilled with the spirit of both sisters: Erica’s shape-making and Faye’s preoccupation with materiality.