Instrmnt Applied Design

I-AD is an industrial design studio. We build functional, timeless goods using high quality Swiss + German components.

You can view our range of products here, read more about us here, contact us here, or commission us to work on your project here.

The Everyday Watch.

Specified with a sandblasted 40mm steel casing, pad printed aluminium dial, and Swiss-made Ronda movement.

Available in a four different casings with a choice of rubber or leather straps.

Explore the collection.

The Dive Watch.

Assembled in Germany. Specified with a Swiss Automatic Sellita SW200 movement, sapphire crystal case back, and rated for 200m water resistance.

Available in two bezel options with multiple straps variants.

Find out more about The Dive Watch.

The Umbrella.

Featuring a Japanese fabric canopy, steel frame, and a unique threaded aluminium cup. The umbrella is cut-and-sewn in London and assembled in Glasgow.

Available in two colourways with a variety of grip options.

Find out more about the full-length Umbrella.