Back in 2019, after five years of shipping our watches in a Fedrigoni paper box with a foam insert (the layout of which became quite ubiquitous with our 01-Series), we decided we had to make a change.
Reducing the amount of harmful and non-degradable materials in our packaging had been a key aim for a while, and the summer prior we had produced a case study for a plastic-free, glue-free, foam-free solution: a box and insert for the A-Series Clock.
We followed this with a complete overhaul of our watch packaging. You can read about the process here. Whilst the result was similar to the clock box, with a complete removal of plastic, we were still making some aesthetic compromises due to the availability of truly sustainable materials on the market at the time.
Since 2019, two things have happened. The first was the change of our name. We’re now Instrmnt Applied Design, with a fresh new brand (centred around Dinamo Type’s Favorit Pro typeface).
The second was the huge inflow of investment into the renewable and recycled material space. Needing to update our packaging to fall in line with our branding in any case, we decided to go even further and start again in developing a new material palette and design of the outer box and sleeve, ready for our pulp insert to fit into.
The result is a 100% recycled greybeard box, scored and stapled rather than glued, which is made in Switzerland and blind de-bossed with our new Instrmnt Applied Design logo. Inside, our watch components are protected by their recycled bamboo pulp insert and covered with a digital printed trace sheet. On the outside, our friends and long-term collaborators, G. F Smith, have produced an embossed sleeve in their iconic Colorplan stock (Pale Grey, 135GSM).
Not only is the packaging more sustainable, but the material use, aesthetic and colour scheme has been brought further in line with our brand and future direction of the studio.
Across the board, Instrmnt Applied Design is now a plastic-free packaging company. Every item of packaging we ship can be recycled or will degrade naturally. We couldn’t be prouder to say that, and will continue to develop (and pressure our down and up-stream suppliers to develop) more environmentally friendly ways to safely pack and send goods in future years.