Having worked together successfully in the past, we again commissioned critically acclaimed photographer Neil Bedford to produce a set of images that explore the formation of the materials specified in our K-Series watches and their relationship with the wearer. 

The result is a surreal interpretation of pragmatic, theory-led science.

Art Direction - Instrmnt

Production - Making Pictures

Photographer - Neil Bedford

Styling - Instrmnt + Rachel Caulfield

Hair & Make Up - Teri Capon

Models - Harrison Griffiths, Almantas Petkunas, Niki Deligiorgi