Instrmnt Applied Design (I–AD) is a Glasgow-based, multi-disciplinary design studio founded by Pete Sunderland and Ross Baynham.
Our focus lies in creating industrial goods with an emphasis on quality, simplicity and attainability. Our work has been recognised by and exhibited at the V&A, London Design Festival, Paris & New York Fashion Week & as part of Scotland's Year of Innovation, Architecture and Design.
The studio was launched in 2014 with one product: Instrmnt 01, a minimalist steel watch taking inspiration from the industrial design of the mid-20th century. The DIY layout of Instrmnt 01 - unassembled with tools provided for customers to build their own watch - earned I–AD acclaim from the likes of The New York Times, Dezeen, Wallpaper, High Snobiety, and The Guardian amongst others.
Further products and commissions have followed, including a city bike built in collaboration with Freddie Grubb, a range of aluminium clocks and umbrellas manufactured in the UK, and a one-off walnut day bed.
Most recently, our foray into furniture has continued with a limited edition run of Glasgow-built lounge chairs.
Beyond Glasgow, you will find I–AD goods at fashion and design-conscious retailers across the world, in cities such as London, Antwerp, Tokyo and Toronto. Our network of stockists includes Liberty, End Clothing, C’H’C’M’, Kapok, and SSENSE - the full list can be found in the stockist section of this website.